Mission statements in universities: Readability and performance

The mission statement(s) (MS) is one of the most-used tools for planning and management. Universities worldwide have implemented MS in their knowledge management processes since 1980s. Research studies extensively explored content readability its effect on performance firms, but public or nonprofit institutions such as universities has not been scrutinized with same intensity. This study used Gunning's Fog Index score to determine a sample universities' two rankings, i.e., Quacquarelli Symonds World University Ranking SCImago Institutions Rankings, performance. No significant differences were identified regions, size, focus, research type, age band, status. Logistic regression (cumulative link model) results showed that variables, age, more-significant explanatory power than readability.